Branding and Corporate ID
STEP.1. mission and values DEFINITION
Overall business analysis
- What defines your business?
- Core values
- Business philosophy
Mission statement
- What is the overall company mission?
- Goals and aspirations
Values Statement
- What value does the company provide?
- Customer satisfaction
Unique Selling Proposition
- What makes your product or service unique?
- Competitive analysis
Client analysis
- Who is in the target market for your business?
- Age, gender, education
STEP.2. Brainstorming and design idea
Step 1
Logo Development
The corporate logo is the beginning and the end of the connection between your brand and your customers. No matter whether you have a clear picture of what you want your logo to look like, no idea at all, or something in between, our professional designers will create a design that meets your expectations.
Next Step
Step 1
Logo Development
The corporate logo is the beginning and the end of the connection between your brand and your customers.
No matter whether you have a clear picture of what you want your logo to look like, no idea at all, or something in between, our professional designers will create a design that meets your expectations.
Step 2
Definition of corporate colors
Find your corporate palette. Once selected, you can apply this to your website, flyers, brochures, letterheads, even your physical store design. Create it once, and use it everywhere with confidence. Choosing the right palette tone and spectrum is important to building your brand connection with customers.
Previous Step
Next Step
Step 2
Definition of corporate colors
Find your corporate palette. Once selected, you can apply this to your website, flyers, brochures, letterheads, even your physical store design.
Create it once, and use it everywhere with confidence. Choosing the right palette tone and spectrum is important to building your brand connection with customers.
Step 3
Company Slogan
Craft the perfect phrase, one that distinctly captures your value proposition. Selecting the perfect words is important, because you will use this across your corporate landscape to build a relationship with your customers.
Previous Step
Next Step
Step 3
Company Slogan
Craft the perfect phrase, one that distinctly captures your value proposition. Selecting the perfect words is important, because you will use this across your corporate landscape to build a relationship with your customers.
Step 4
Definition of brand elements
Brand elements must be memorable and eye-catching, easy to remember and recognize. We pick the perfect compliments to your logo, colors and slogan, creating a strong visual experience. Building a great brand means building a memorable and lasting relationship with your customer through overall brand identity.
Previous Step
Step 4
Definition of brand elements
Brand elements must be memorable and eye-catching, easy to remember and recognize. We pick the perfect compliments to your logo, colors and slogan, creating a strong visual experience.
Building a great brand means building a memorable and lasting relationship with your customer through overall brand identity.
STEP.3. Logo design
Sketching
Idea Development
- Represent the corporate philosophy
- Match with business values
- Align with services and/or products offerings
Vector Shape
Turn ideas into images
- Render into computer graphics
- Create vectors that are easily scalable.
Color works
Design color
combinations and font variations
- Render brand elements with different palettes
- Create at least five logo samples
Mock up
- Demonstrate design in existing website or stationary
- Agree on the best overall implementation
- Final display of design efforts
STEP.4. Brandbook and guideline creation
A brandbook is a tool use by large and small corporations alike to provide a basis for branding everything across the enterprise. It is a style guide that provides all the brand elements you will use in every aspect of your business. It standardizes your interactions with your customers.
A brandbook sets out your brand's color palette, font selection, service descriptions and taglines, business slogan, brand vocabulary, letterhead and stationary design, and small, medium and large sized logos. Having a brandbook increases your ability to have your brand recognized. It brings together all your brand elements and stylizations into a coherent strategy, building an anchor between your business and your customers.
Our team of experienced and professional designers will help you demonstrate your excellence to your customers with unified branding.
GUIDE LINE
Selecting what colors and stylizations to use and when to use them can be difficult and time consuming. When all the details are planned out ahead of time, it makes it easy for you to take decisions about how your business will look.
Customers need to be able to recognize your branding everywhere it is used, and having a unified strategy means they will. All elements of your strategy are designed and made available in one easy to access resource. You do not have to worry about making branding decisions once your brandbook is in place.
Intelex has helped many business's define their look and present themselves coherently to customers around the globe. Whether you are just starting out or looking to refine your image, we can help to turn your design ideas into a reality.
Creative corporate design
At Intelex, we create custom designed corporate brand elements by combining technology and art. We bring these elements together for you into a cohesive brand strategy.
Whether you are looking for a drawing or illustration services, 3D modeling and rendering, business card design, brochure design, letterhead design or any other graphic design services, our creative designers can provide you with outstanding designs that will meet all your functional and budget requirements.
We take the time to understand your business and create graphics that fully represent your company. Your customers will recognize your business at a glance. The unique and unforgettable designs that we create have helped dozens of other businesses expand their business and attract new customers.