SvitStyle is an online marketplace for women's clothing, shoes, and accessories of various brands, it brings all the products from hundreds of stores to one place. With the revolutionary algorithm that takes into account personal characteristics and preferences (age, income, past search patterns, etc.) and crowdsourcing preferences (what other similar people liked) SvitStyle brings the most suitable products for that particular user to the top. This improves users experience on the site and increases satisfaction and the overall conversion rate.