April 21 - the deadline Google is giving to website owners to get mobile-friendly or risk losing mobile positioning in search results. Mobile-friendliness will be a major ranking factor on mobile search results.
Since April 21:
- Google is adding a “Mobile Friendly” label to sites that are optimized for smartphones
- This label will be visible in mobile search results
- Google will use this when factoring your ranking
- This will have a significant impact in search engine results
Globally, 80% of internet users own a smartphone and 47% own a tablet (according to Mobile Marketing Statistics 2015). Audiences are going to visit websites on their smartphones whether or not companies do something about it. The question is, who will embrace this change, adapt and stay one step ahead of the competition.
Are you concerned your website may not get Google's mobile-friendly label?